“When you are constantly thinking about new designs, everything you see is transformed and adapted to whatever is in hand.” - Jeanne Lanvin
There was something so startling and effortlessly gorgeous about the clothing from the ’20s and ’30s, and a large reason for that was Jeanne-Marie Lanvin, one of the most influential female designers of the time. Similar to Coco Chanel, but with less of a Jacobin aesthetic, Lanvin was a fan of intricacies. The embroideries and decorations in her first collection are still woven throughout the design house by modern-day master Alber Elbaz.
Starting with beautiful dresses and separates for daughters, Jeanne Lanvin’s talents were quickly recognized and she began making matching clothing for mothers as well. There was a modernity mixed in with the feminine sensibility that had, up until that point, not been seen very often in fashion. However, the root of Lanvin’s passion was in perfume and she launched her signature fragrance, Arpége, in 1927.
Fittingly, much of Lanvin’s designs and ideas were inspired by her young daughter Marguerite. The energetic and frantic liveliness of youth is something the Lanvin design house has always kept in tact, despite the maturity of each collection’s lines and patterns. Upon Jeanne’s death in 1946, Marguerite gave up her career as an opera singer to run her mother’s empire, and she continued her legacy of effortless glamour and timeless beauty.